Business Plan for a Business Manager Visa: Essential Writing Tips

I will do trading business.
⇒What products will you sell, and where will you sell them?

I will sell cosmetics and miscellaneous goods to my home country.
⇒What kinds of cosmetics and miscellaneous goods? Through what sales channels?

For Chinese consumers, Japanese-brand cosmetics—like food and pharmaceuticals—are highly trusted for their quality, and they are also extremely popular because of the strong appeal of the brand image that “Japanese-made = premium.”

Although many Chinese-made cosmetics are also sold, some are questionable products or counterfeits made to look like Japanese brands. Many consumers specifically want authentic “Made in Japan” products, and Japanese cosmetics inspire confidence because they are marketed as additive-free, alcohol-free, fragrance-free, and colorant-free.

In addition, China’s cosmetics imports continued to grow even during the COVID-19 pandemic in 2020, with total imports from January to October already surpassing the previous year and reaching USD 16 billion. By country, Japan overtook South Korea in 2019 to become the top exporter, and the gap widened further, with Japan accounting for 24.7% (USD 3.9 billion) of total imports from January to October 2020. Factors behind this include the expansion of consumer segments able to purchase higher-priced but highly trusted Japanese products for their safety, as well as the strong position of Japanese brands in skincare products, where demand is less affected by reduced outings than in the makeup segment.

As stated above, we see the continued rise in demand for Japanese cosmetics in China as the greatest business opportunity. Since my student years, I have repeatedly planned and considered this trading business, and now that I have secured prospects for suppliers of Japanese cosmetics as well as sales channels and customers within China, I have prepared capital of ¥30 million and established ○○ Co., Ltd.

• Your target customer segments
• The problems or needs those customers have
• Your company’s strengths and resources for delivering value to those customers

• Products: Cosmetics from POLA and Shiseido, which are highly popular in China
  ⇒Attach specific product names and product images.
• Supplier: ○○ Co., Ltd. *Contract in place
  ⇒If your business requires procurement, you must also state where you will source products. If no supplier has been secured yet, you should secure one before applying.
• Storage location for purchased products: 1-2-3 ○○ Ward, Saitama City, Saitama Prefecture *Contract in place
  [Important] If you engage in trading business, the storage location of the products will be examined. If this location also serves as the “business office,” it must have sufficient floor space.
• Customers: ○○ Store, ○○ Co., Ltd., individual consumers
  ⇒It is also important to secure a certain number of customers before applying for the Business Manager Visa.
• Sales method: For corporate customers, products will be shipped directly by our company according to order quantity and product type. For individual consumers, products will be listed and sold on Taobao.
• Unit price: ¥10,000 to ¥35,000

Suppliers

• Daiichi Co., Ltd. Basic transaction agreement executed
• Daini Shoji Basic transaction agreement executed

Customers

• Daisan Trading Co., Ltd. A company operated by a Chinese acquaintance, with a signed memorandum of agreement regarding transactions (or purchase order) with our company

Push Strategy (Direct Sales Activities)

I came to Japan in 2022 and have built a wide network of contacts through vocational school and my previous job. Among my former classmates from vocational school, many have already started their own businesses, and Chinese residents in Japan have formed their own communities within Japan, staying connected through social media platforms such as Facebook and WeChat.

At the initial stage of the business, we will focus on making our business widely known among the people mentioned above and attracting customers through referral-based sales.
(As of November 2025: contracts expected with 3 companies)

Pull Strategy (Advertising and PR)

In addition to the referral-based business described above, we will actively promote online sales using Taobao as our main platform, as well as Amazon and Rakuten. I am proficient in both Japanese and Chinese, so in the future I hope not only to export to China but also to supply Chinese products within Japan in response to domestic demand for such products.

• Projected sales
  (Basis: signed transaction agreements with secured customers, data from comparable markets, etc.)
• Cost of goods purchased
  (Basis: contracts with suppliers, quotations, etc.)
• Selling, general and administrative expenses
  (Basis: office lease agreement, employment contract for the full-time employee to be hired, estimated social insurance premiums, quotations for advertising expenses, etc.)
• Profit and loss plan